Our History
Our Story
Kickme is a modern fashion brand with a captivating alpha story at its core, narrating a truly authentic tale passed down from generation to generation. Our brand transcends borders, resonating with fashion enthusiasts in the United States, United Kingdom, Italy, and Canada. Kickme isn't just about style; it's a profound way of sharing a narrative that embodies truth and legacy, stemming from the heartfelt journey of both the founder and their father. Step into our world, where each design speaks volumes and every piece tells a story.
The “alpha story” originated from the founder’s father, symbolizing progress and wealth and the beginning of a legacy passed down through generations. As the alpha – the first letter of the Greek alphabet symbolizing leadership and strength – the story embodies the essence of Kickme’s brand identity.
Through Kickme, the founder honors their father’s legacy by infusing each product with power of personal narrative. Every design, and detail in kickme’s footwear and clothing collections carries a piece of this alpha story, serving as a reminder of the founder’s roots. This story serves as a source of inspiration, guidance, and motivation for the brand, shaping its identity and resonating with customers who appreciate the depth of storytelling and the significance of heritage in fashion.
Once upon a time, a father and his son, both entrepreneurs with big dreams and visionary minds. The father, a seasoned businessman, had always inspired his son with his innovative ideas.
The son, following in his father’s footsteps, decided to open a cozy little bar in the heart of their hometown . He named it “Six Star,” a name that held a special significance to him. Little did he know that this name would soon intertwine with his father’s dreams in a remarkable way.
One fateful night, as the son was busy running the bar, he found himself in a moment of quiet contemplation. Looking up at his sketches and notebooks filled with construction quotations, where the spirit asked him to pick words from each line of the note, he did as he was instructed. In that moment, he realized that the words he had picked were ‘Six Star.’
The next morning, the father visited the bar, his eyes gleaming with a familiar spark of excitement. He turned to his son and said, “Why not name this place ‘Star of David’? It’s a place where both good and bad things happen” “The Undyeable Star”. The son was taken aback, as he had not shared the name with anyone. Intrigued, he looked up the meaning of the Star of David and realized it was indeed the same as the Six Star.”
From that day on, the father and son’s visions began to align in ways they never imagined. The bar became a symbol of their shared dreams, a place where creativity and inspiration flowed freely. It was at the Six Star, now known as the Star of David, that they discussed new business ideas, shared moments of success, and drew inspiration for their ventures.
The father’s wisdom and the son’s innovative spirit complemented each other perfectly. Their bond grew stronger as they continued to create, invent, and dream together. The Star of David became not just a bar, but a symbol of their intertwined destinies, where most of their inspiration and aspirations originated.
And so, the legacy of the father and son lived on, a testament to the power of shared dreams and the magic that happens when visions align.
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Kickme brand founder is a passionate sneaker lover, and was inspired to start Kickme brand after years of collecting and customizing sneakers. His unique vision and love for sneakers propelled him to create a brand that celebrates individuality story telling through designs and self-expression through footwear. With a background in design and a keen eye for trends, he combined his skills to design shoes that blend style and comfort, resonating with sneaker enthusiasts worldwide. His dedication to quality and innovation has garnered a loyal following and established kickme as a prominent name in the sneaker industry. The founder of kickme, shares his journey on New Yorker Magazine podcast and American Life's inspiring episodes.
https://www.newyorker.com/news/daily-comment/europes-other-migration-crisis
https://www.thisamericanlife.org/768/the-other-front-lines/act-two-13
1. Emotional Brand Storytelling
- Kickme leverages storytelling as a central element of its marketing approach, weaving the alpha story into its brand narrative to evoke emotions and create a connection with customers.
- Through compelling storytelling in advertising campaigns, social media content, and product descriptions, kickme shares the origin story behind the brand, highlighting the values, heritage, and personal journey that define its identity.
2. Visual Branding
- Visual elements such as logo design, color schemes, and imagery play a crucial role in conveying kickme's brand story. The visual branding reflects the progress and familial connections embedded in the alpha story.
- Consistent visual branding across various touchpoints, including website design, packaging, and social media graphics, reinforces the brand's message and creates a cohesive brand identity.
4. Influencer Partnerships
- Collaborating with influencers who resonate with kickme’s brand values and target audience allows the brand to amplify its storytelling efforts. Influencers can help convey the brand story authentically to their followers and reach new audiences.
- - By selecting influencers who align with the alpha story's themes of progress wealth, heritage, and familial bonds, kickme ensures that its brand message is communicated effectively through trusted voices.
5. Community Engagement
- kickme fosters community engagement through social media interactions, events, and collaborations with customers and fans. By soliciting and sharing user-generated content, the brand creates a sense of community around its storytelling.
-Engaging with customers through contests, surveys, and interactive campaigns not only strengthens brand loyalty but also allows kickme to listen to its audience and tailor its storytelling to their preferences.
6. Sustainability and Social Responsibility
-Incorporating sustainability and social responsibility initiatives into its marketing efforts, kickme communicates a broader narrative of caring for the planet and supporting communities. This commitment to ethical practices aligns with the brand's values and reinforces the overarching brand story.
- By highlighting sustainable sourcing, ethical production methods, or community support programs in its marketing communications, kickme communicates a holistic brand story that resonates with socially conscious consumers.